Impact of artificial intelligence in human resource management: a qualitative study in the Malaysian context

This study examines the usage and impact of artificial intelligence (AI) in HRM among 12 companies located in Malaysia. In-depth interviews were conducted with the companies' representatives. Thematic analysis was applied to analyze the data. Results showed that AI in HRM was mainly used for recruitment, talent management, HR shared service operations, learning and development, reporting and analytics and self-service assistance. The results also disclosed that AI usage in HRM could generate operational, managerial, strategic, organizational, informational and compliance benefits for companies. The outcome of this study offers a better understanding of the usage and impact of AI-based software in HRM, hence the better implementation of AI in HRM. Companies in Malaysia can then make better AI investment decisions.