技术营销的产生及其启示

IF 1.9 Q3 BUSINESS Journal of Global Scholars of Marketing Science Pub Date : 2021-07-03 DOI:10.1080/21639159.2021.1921607

J. Brock

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引用次数: 5

摘要

技术和人类活动一样古老，营销和人类经济活动一样古老。相应地，营销技术也得到了发展。本文借鉴进化技术系统理论，讨论了下一个进化阶段——技术化营销的出现及其影响。技术营销的含义集中在营销的卓越将是什么样子的问题上。对于每一个隐含可检验的研究假设发展。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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The emergence and implications of Technologized Marketing

ABSTRACT Technology is as old as human activity and marketing is as old as human economic activity. Accordingly, marketing technology has evolved. Drawing on evolutionary technology systems theory, this paper discusses the emergence and implications of Technologized Marketing, which will be the next evolutionary phase. The implications of Technologized Marketing focus on the question how excellence in marketing will look like. For each implication testable research hypotheses are developed.

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来源期刊

Journal of Global Scholars of Marketing Science BUSINESS-

CiteScore

4.00

自引率

6.20%

发文量