香水和化妆品名称的质地标准

Y. Nikiforova, E. Galitska
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引用次数: 0

摘要

本文讨论香水和化妆品名称的问题。在文本语境中,人们特别注意名字的特殊性。香水和化妆品的名称表达了这些商品的所有特征、品质和个人特征。它们创造了由四个主格组成的命名空间:品牌、基础、属格和功能描述性。它是反映香水和化妆品信息主要部分的基本主格成分。四个主格成分充当相应的文本信息块。意思是香水和化妆品的名字结合了两个空间。第一个空间是命名,以香水和化妆品的综合命名为代表。复数掌握四个主格成分。第二个空间是信息空间,它存储了必要的信息量,并创造了一个交流背景。信息范围保留在文本结构中。信息量被划分为四个相关的文本块。所有这些块一起形成文本边界,勾勒出文本结构的轮廓。在香水和化妆品的整体命名复合体中,文本结构具有离散性和整体性这两个相互依存的特征。这是文本结构中一个非常重要的衔接因素。衔接是在词汇层面上实现的,包括重复机制,这是重复的一部分。另一方面,重复可以是完全的(命名单元从字面上重复)和部分的(命名单位部分重复)。重复可以在最近的块(具有公共边)和远处的块(没有公共边)之间。研究结果拓宽了命名单元的范围,将下一个被识别为文本的单元添加到单词、短语和句子中。
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Standards of textuality in perfume and cosmetic names
This article deals with the problem of perfume and cosmetic names. Special attention is given to the peculiarities of names in the context of textuality. Perfume and cosmetic names verbalize all features, qualities and individual characteristics of these goods. They create the naming space that consists of four nominative components: brand, basic, genitive and functional-descriptive. It is the basic nominative component that reflects the main part of information about perfumes and cosmetic goods. Four nominative components function as corresponding text information blocks. It means that perfume and cosmetic name combines two spaces. The first space is naming that is represented with the integrated perfume and cosmetic naming complex. The complex grasps four nominative components. The second space is informational that stores the necessary volume of information and creates a communicative background. The information scope is kept in the text construction. The volume of information is divided into four relevant text blocks. Together all these blocks form text boundaries which outline the text construction. The text construction is characterized by two interdependent features coexisting in the integrated perfume and cosmetic naming complex such as discreteness and wholeness. This is a very significant cohesive factor within the text construction. Cohesion is realized on the lexical level involving the mechanism of repetition which is the part of reiteration. On the other hand, repetition may be complete (the naming unit is repeated literally) and partial (the naming unit is repeated partly). The repetition may be between nearest blocks (having common side) and distant blocks (without a common side). The result of the research broadens the set of naming units adding to word, phrase and sentence the next unit recognized as text.
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