Color-Evasive Cognition: The Unavoidable Impact of Scientific Racism in the Founding of a Field

Cognitive psychology has traditionally focused on investigating principles of cognition that are universal across the human species. The motivation to identify “cognitive universals” stems from the close relationship between biology and human cognition and from the theoretical architecture presupposed by the information-processing model. In this article, we argue that the underlying theoretical assumption of universality also stems from epistemological and methodological assumptions that laws of cognition can be effectively developed only by controlling for variables deemed to be outside the scope of internal cognition. These assumptions have resulted in the development of a science of human cognition based on the performance and behavior of a White, English-speaking, normatively invisible, racially color-evasive, socially dominant (WEIRD) class. In this article, we identify how scientific racism has influenced the study of cognition and offer perspective on how researchers may reconsider many of the premises that undergird our approach.