{"title":"“只有你才能阻止这场噩梦，美国”：南希·佩洛西在唐纳德·特朗普的YouTube攻击中扮演怪物女权主义者","authors":"E. Phipps, F. Montgomery","doi":"10.1080/07491409.2022.2097144","DOIUrl":null,"url":null,"abstract":"Abstract The construction of Nancy Pelosi as the monstrous-feminine reveals itself in the highly misogynistic attack advertisements of Donald Trump’s 2020 presidential reelection campaign. In our analysis of five YouTube attack ads, we demonstrate how short-form digital advertisements use the conventions of digital platforms to heighten the elements of horror used to construct the monstrous-feminine. Drawing from horror genre logics and editing conventions, the Trump campaign produces a narrative strategy that preys on conservative fears regarding women, race, and breaches in a gendered social contract. Targeting one of the most powerful women in American politics, Trump’s digital ads deploy a variety of editing strategies combined with common horror tropes to push audiences toward violent conclusions of how to “defeat” the monstrous-feminine, Pelosi.","PeriodicalId":46136,"journal":{"name":"Womens Studies in Communication","volume":"45 1","pages":"316 - 337"},"PeriodicalIF":1.4000,"publicationDate":"2022-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"“Only YOU Can Prevent This Nightmare, America”: Nancy Pelosi As the Monstrous-Feminine in Donald Trump’s YouTube Attacks\",\"authors\":\"E. Phipps, F. Montgomery\",\"doi\":\"10.1080/07491409.2022.2097144\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Abstract The construction of Nancy Pelosi as the monstrous-feminine reveals itself in the highly misogynistic attack advertisements of Donald Trump’s 2020 presidential reelection campaign. In our analysis of five YouTube attack ads, we demonstrate how short-form digital advertisements use the conventions of digital platforms to heighten the elements of horror used to construct the monstrous-feminine. Drawing from horror genre logics and editing conventions, the Trump campaign produces a narrative strategy that preys on conservative fears regarding women, race, and breaches in a gendered social contract. Targeting one of the most powerful women in American politics, Trump’s digital ads deploy a variety of editing strategies combined with common horror tropes to push audiences toward violent conclusions of how to “defeat” the monstrous-feminine, Pelosi.\",\"PeriodicalId\":46136,\"journal\":{\"name\":\"Womens Studies in Communication\",\"volume\":\"45 1\",\"pages\":\"316 - 337\"},\"PeriodicalIF\":1.4000,\"publicationDate\":\"2022-07-03\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Womens Studies in Communication\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1080/07491409.2022.2097144\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"COMMUNICATION\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Womens Studies in Communication","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/07491409.2022.2097144","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"COMMUNICATION","Score":null,"Total":0}
“Only YOU Can Prevent This Nightmare, America”: Nancy Pelosi As the Monstrous-Feminine in Donald Trump’s YouTube Attacks
Abstract The construction of Nancy Pelosi as the monstrous-feminine reveals itself in the highly misogynistic attack advertisements of Donald Trump’s 2020 presidential reelection campaign. In our analysis of five YouTube attack ads, we demonstrate how short-form digital advertisements use the conventions of digital platforms to heighten the elements of horror used to construct the monstrous-feminine. Drawing from horror genre logics and editing conventions, the Trump campaign produces a narrative strategy that preys on conservative fears regarding women, race, and breaches in a gendered social contract. Targeting one of the most powerful women in American politics, Trump’s digital ads deploy a variety of editing strategies combined with common horror tropes to push audiences toward violent conclusions of how to “defeat” the monstrous-feminine, Pelosi.
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