研究与应用与市场营销是研究领域变化的核心

Pub Date : 2021-09-02 DOI:10.1177/20515707211022117

Nil Özçaǧlar-Toulouse

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摘要

这篇文章对《市场研究与应用》杂志学术环境的最新变化进行了非详尽的概述。在接下来的文章中，我依次讨论了高等教育和研究的变化、期刊排名的问题以及开放科学的转变。这三个领域的变化引发了对市场研究和应用未来的质疑，答案在于整个社区。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Recherche et Applications en Marketing at the heart of changes in the world of research

This article presents a non-exhaustive overview of recent changes in the academic environment of the journal Recherche et Applications en Marketing. In what follows I successively discuss the changes in higher education and research, the issue of journal ranking, and the shift in open science. These three areas of change raise questions about the future of Recherche et Applications en Marketing, the answers to which lie with its entire community.

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