BEYOND JAPANESE LENSES: REFLECTIONS ON THE KOREAN DIASPORA AND THE HALLYU IN BRAZIL

We propose a reflection about the cultural presence of South Korea in Brazil, pointing out the evidence of our monolithic conception of Asian culture, which had historically been anchored in the imaginary produced by the Japanese experience in our country. The central argument is the growing and recent visibility enjoyed by contemporary Korean culture since the last decade, articulated to the movements of Korean Wave and the Korean community in metropolitan (and virtual) spaces in Brazil, compels us to run from common sense adopting a less monolithic and more informed perspective on Asian cultural presence, beyond Japan, in Brazil.