Educación ambiental basada en redes sociales: caso Universidad Tecnológica Israel

The purpose of this article is to establish strategies that focus mainly on raising awareness of good environmental practices and care for the environment, thus establishing an environmental culture within the community of the Universidad Tecnologica Israel, Ecuador, establishing references that allow it to have the necessary inputs and resources, and thus, adapt them to a common goal, which is the award of an environmental certification. In accordance with the articulation of the Ministerial Agreement 140, Title I, which refers to the "Ecuadorian environmental green dot recognition for good environmental practices in administrative agencies of the public and private sector", a descriptive and analytical methodology is taken into account that seeks to establish results through the application of a survey. To this end, strategies were developed and implemented to improve environmental indicators such as electricity savings, water savings, proper use of waste generated, paper consumption, consumption of sustainable products, green spaces, marketing strategies and field research.