处理区域旅游政策:可持续目的地管理的工具

IF 4.5 3区 管理学 Q1 BUSINESS Journal of Vacation Marketing Pub Date : 2023-06-18 DOI:10.1177/13567667231179756
J. Barreal, Julio Vena-Oya, Pere Mercadé-Melé
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引用次数: 0

摘要

政策制定者需要制定措施来应对过度拥挤,并将拥挤地区的过度旅游业转移到游客较少的地区。本文提出了一个由调查和统计工具组成的方法框架,以更深入地了解游客概况和特征,并确定协变量如何影响市场中每个群体的比例。进行空间分析以确定区域集群模式,并提出旨在缓解拥堵地区的措施,将旅游业转向压力较小的其他目的地,同时又不损失旅游业的经济影响。所提出的方法应用于西班牙的国际游客,揭示了四个国际旅游概况的一些相关方面。该分析证实了西班牙各地区之间存在空间依赖性,表明在一个地区实施公共政策可能会对邻近地区产生影响。
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Addressing regional tourism policy: Tools for sustainable destination management
Policymakers need to develop measures to counter overcrowding and relocate excess tourism in congested areas to others with fewer visitors. This article proposes a methodological framework consisting of a survey and statistical tools to a gain deeper understanding of tourist profiles and characteristics and determine how covariates affect the ratio of each group in the market. Spatial analysis is performed to determine regional cluster patterns and propose measures aimed at alleviating congested areas by redirecting tourism to other destinations with less pressure without losing the economic impact of tourism. The proposed methodology is applied to international tourists in Spain and reveals some relevant aspects of four international tourism profiles. The analysis confirms the existence of spatial dependence between Spanish regions, suggesting that the application of public policies in one region could have implications for neighbouring ones.
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来源期刊
CiteScore
9.70
自引率
15.70%
发文量
54
期刊介绍: Journal of Vacation Marketing is a fully peer reviewed international journal that publishes original research and review articles on topics relating to the marketing of destinations and businesses/organisations involved in the wider tourism, hospitality and events industries. Its objective is to provide a forum for the publication of refereed academic papers and reviewed practitioner papers which are of direct relevance to industry, while meeting the highest standards of intellectual rigour.
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