Women Entrepreneurs in Saudi Arabia: A Portrait of Progress in the Context of their Drivers and Inhibitors

This study explores the barriers and challenges faced by Saudi women entrepreneurs along with the motivational forces that drives them towards entrepreneurship. This study employs a qualitative research design, and is based on the interview of 11 Saudi women entrepreneurs and includes a review of data on the motivational factors and challenges faced by them using interpretative phenomenological analysis. Research participants’ perspectives have been quoted for each distinct theme that emerged from the interview finding. The factors motivating Saudi women towards entrepreneurship have been identified as passion, identification of opportunity, dissatisfaction and family support. Barriers that are exclusive to Saudi women entrepreneurs are difficulty in maintaining work-life balance, lack of business networking, limited access to financial resources, lack of understanding of business-related tasks and functions, fear of deception, lack of trust, reservation about work-related travel, recruitment and training issues like lack of experienced and trained Saudi workers and negative attitude and non-willingness to work under female leadership. Decision-makers in government and other relevant organisations can develop a solid framework of focussed agendas, policies and measures to address the barriers identified in this study. Arab countries especially Saudi Arabia can use these results to fully utilise the entrepreneurial skills of Saudi women to boost economic growth and development. This pioneering study reveals the intricacy of Saudi women entrepreneurs’ experiences in the presence of gender-bias and internalising socio-cultural values and attributed gender roles during the formation of their entrepreneurial identities through a unique non-western viewpoint.