Design Activity of Managers of the Socio-Cultural Sphere: Organization of a Virtual Art Exhibition

Introduction. Art exhibition activity in the virtual information environment has adapted its traditional services to the new conditions of social development. It happened because the need for people to consume artistic products becomes increasingly relevant, as the unity of the Ukrainian people through culture is a driving force that demonstrates the uniqueness of our traditions and raises patriotic spirit through culture. Moreover, socio-cultural activity managers' training involves teaching students the skills of design activity for organizing a virtual art exhibition. Purpose and methods. The article aims to highlight the peculiarities of design activity in organizing a virtual art exhibition and identify and justify its implementation's main stages. The research methods include cultural, art, philosophical literature analysis, theoretical generalization, and synthesis. Additionally, the methods of “problem tree” and “goal tree” are used. Results. The results of the conducted research allow us to determine the importance of the practical application of design activity in the professional training of future managers in socio-cultural activities. Conclusions. A strategy for organizing a virtual art exhibition has been outlined. It has been established that strategic planning consists of several interrelated stages: setting goals, determining strategies and measures, anticipating the sequence of actions, organizing the execution of planned tasks, accounting, control, and analysis of their implementation.