Looking for impact in all the wrong places: Setting realistic expectations and measurable outcomes for small-scale community building initiatives

ABSTRACT This paper examines the process and outcomes from a five-year, community-based participatory research (CBPR) study of a community building initiative to strengthen two neighborhoods in a mid-size, Mid-Atlantic city. In addition to supporting over 50 resident-led projects during the five-year initiative, outcomes included positive changes in resident perceptions about some aspects of neighborhood safety, cleanliness, greening, and vibrancy, and in both neighborhoods respondents who were most involved with the lead community-based organizations (CBOs) reported significantly higher social capital compared to those least involved. Nevertheless, analysis of the evaluation process revealed certain data were more meaningful to stakeholders during and at the end of the initiative, and other data were less worth the effort and cost to collect. This study offers insights for how foundations and nonprofit organizations can best use their evaluation resources in small-scale community-building efforts.