The use of user-generated comments and their effects on the perception of news: An experimental study

A review of literature suggests that very few studies have examined how selection, deletion and inclusion of comments in news articles affect audience perception of news credibility, newsworthiness and trustworthiness. Using an experimental methodology, this study seeks to understand how journalistic use of UGCs influences audience perception of news credibility, newsworthiness and trustworthiness. The study also sought to espouse on the two-step flow theory and its relevance to online media; with particular reference to news selection. Four hundred participants from selected Nigerian universities constitute the sample of this study and the findings showed that comments use influenced audience perception of news credibility, newsworthiness and trustworthiness. Also, the findings lent credence to developing research that seeks to prove that the two-step flow story is relevant to online media. The findings of this study showed evidence of the two-step flow of information.