{"title":"媒体机构设计的电视广告时间表的成本最小化","authors":"Po-Yu Chen","doi":"10.1504/IJSOI.2018.10014005","DOIUrl":null,"url":null,"abstract":"This study explored advertising schedule design from the perspective of media agencies. The objective was to minimize the total cost of advertisements to be broadcast within a unit time. The main contributions of this study: a) The research model considered the optimal scheduling of media agencies does not represent that of a single advertiser and may not satisfy multiple advertisers' optimal scheduling requirements; b) When advertising volume is used to compare various forms of television advertisements (e.g., marquees and news tickers), media agencies can evaluate the advertising volume demand per unit time after accepting television advertising commissions from businesses; subsequently, media agencies can determine whether the advertising time sessions of specific television channels meet their demands of advertising volume per unit time and c) The optimal integer programming solution of the proposed model is determined, and the results of sensitivity analysis are displayed as an additional research outcome.","PeriodicalId":35046,"journal":{"name":"International Journal of Services Operations and Informatics","volume":"9 1","pages":"160"},"PeriodicalIF":0.0000,"publicationDate":"2018-06-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Cost minimisation for television advertising schedules designed by media agencies\",\"authors\":\"Po-Yu Chen\",\"doi\":\"10.1504/IJSOI.2018.10014005\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This study explored advertising schedule design from the perspective of media agencies. The objective was to minimize the total cost of advertisements to be broadcast within a unit time. The main contributions of this study: a) The research model considered the optimal scheduling of media agencies does not represent that of a single advertiser and may not satisfy multiple advertisers' optimal scheduling requirements; b) When advertising volume is used to compare various forms of television advertisements (e.g., marquees and news tickers), media agencies can evaluate the advertising volume demand per unit time after accepting television advertising commissions from businesses; subsequently, media agencies can determine whether the advertising time sessions of specific television channels meet their demands of advertising volume per unit time and c) The optimal integer programming solution of the proposed model is determined, and the results of sensitivity analysis are displayed as an additional research outcome.\",\"PeriodicalId\":35046,\"journal\":{\"name\":\"International Journal of Services Operations and Informatics\",\"volume\":\"9 1\",\"pages\":\"160\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2018-06-26\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"International Journal of Services Operations and Informatics\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1504/IJSOI.2018.10014005\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q3\",\"JCRName\":\"Business, Management and Accounting\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Services Operations and Informatics","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1504/IJSOI.2018.10014005","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"Business, Management and Accounting","Score":null,"Total":0}
Cost minimisation for television advertising schedules designed by media agencies
This study explored advertising schedule design from the perspective of media agencies. The objective was to minimize the total cost of advertisements to be broadcast within a unit time. The main contributions of this study: a) The research model considered the optimal scheduling of media agencies does not represent that of a single advertiser and may not satisfy multiple advertisers' optimal scheduling requirements; b) When advertising volume is used to compare various forms of television advertisements (e.g., marquees and news tickers), media agencies can evaluate the advertising volume demand per unit time after accepting television advertising commissions from businesses; subsequently, media agencies can determine whether the advertising time sessions of specific television channels meet their demands of advertising volume per unit time and c) The optimal integer programming solution of the proposed model is determined, and the results of sensitivity analysis are displayed as an additional research outcome.
期刊介绍:
The advances in distributed computing and networks make it possible to link people, heterogeneous service providers and physically isolated services efficiently and cost-effectively. As the economic dynamics and the complexity of service operations continue to increase, it becomes a critical challenge to leverage information technology in achieving world-class quality and productivity in the production and delivery of physical goods and services. The IJSOI, a fully refereed journal, provides the primary forum for both academic and industry researchers and practitioners to propose and foster discussion on state-of-the-art research and development in the areas of service operations and the role of informatics towards improving their efficiency and competitiveness.