新兴市场的品牌转型:探索性视角与研究框架

IF 3.7 Q2 BUSINESS Journal of Strategic Marketing Pub Date : 2023-07-11 DOI:10.1080/0965254x.2023.2229322

P. Narayanan

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Brand transitions in emerging markets: An exploratory perspective and research framework

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来源期刊

Journal of Strategic Marketing BUSINESS-

CiteScore

9.20

自引率

7.30%

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期刊介绍： Journal of Strategic Marketing publishes papers on key aspects of the interface between marketing and strategic management. It is a vehicle for discussing long-range activities where marketing has a role to play in managing the long-term objectives and strategies of companies. The objectives of the Journal are as follows: 1.To bridge the disciplines of marketing and strategic management, and to address the development of knowledge concerning the role that marketing has to play in the management of strategy. 2.To provide a vehicle for the advancement of knowledge in the field of strategic marketing and to stimulate research in this area. 3.To consider the role of marketing as an orientation of management at the strategic level of organizations.

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