“Como navegar”

This article aims to reflect upon the effects of the senses of the digital discourse for the production of texts as an expographic resource, and also upon the relationship between subject-reader and the exposed work, considering the mode of textualization of the expographic discourse. To this end, the proposal is to analyze the "How to navigate" tab of the "Era Virtual" project website, a project that aims to promote and expand access to Brazilian museums through virtual tours. From the perspective of Discourse Analysis, I will observe the marks of what I consider digital expographic textuality, on this website. The starting point for the analysis is to question how digital discourse gives meaning to expographic textuality in other materialities, signified by another nature of memory and space, which is digital materiality.