新冠疫情期间电子商务和金融科技交易增加

ayu nilasari, Retnosari Retnosari, Endang Kartini Panggiarti, Erni Puji Astutik
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引用次数: 0

摘要

为抑制Covid-19病毒传播而采取的活动限制措施,使人们利用现有技术以及电子商务的出现和交易的便利性,创造了商业机会,极大地帮助人们在不离开家和与许多人互动的情况下满足自己的需求。研究人员想知道金融科技、电子商务、快递服务、生活方式和银行安全的发展对满足千禧一代学生的在线需求的影响。使用的研究方法是定量研究,样本来自Tidar大学和Stekom大学的学生的千禧一代社会。受访者使用最广泛的是各种电子商务应用程序、社交媒体、金融科技和在线交通(94.2%),whatsapp和grab(49.7%)。技术复杂性影响了大流行期间满足需求的生活方式,因为超过75%的受访者表示同意,45%的受访者表示强烈同意。通过利用技术,当今社会的生活方式变得更快,更有效和高效,因为超过75%的人回答同意,50%的人回答非常同意。来自Tidar大学和Stekom大学的受访者中,90%的人同意利用交易的便利性运营电子商务应用程序。学生对促销活动或免费送货券的反应结果使他们对网上购物感兴趣,80%的回答非常同意。调查结果显示,75%的受访学生认同银行服务的安全性及便利性,并同意透过网上银行或充值进行交易。
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Increased E-commerce and Fintech Transactions During the Covid-19 Pandemic
Activity restrictions to suppress the spread of the Covid-19 virus have made people take advantage of existing technology as well as the emergence of e-commerce and the ease of transactions creating business opportunities that greatly assist people in meeting their needs without having to leave the house and interact with many people. Researchers want to know the influence of the development of fintech, e-commerce, delivery services, lifestyle and banking security on meeting the online needs of the millennial community among students. The research method used is quantitative research with a sample of millennial society from Tidar University and Stekom University students. Various e-commerce applications, social media, fintech and online transportation are the most widely used by respondents 94.2% shoppe, 49.7% whatsapp and grab. Technological sophistication affects lifestyle in meeting needs during the pandemic because more than 75% answered agree and 45% strongly agreed. The lifestyle of today's society by utilizing technology becomes faster, more effective and efficient because more than 75% answered agree and 50% answered strongly agree. Respondents from Tidar University and Stekom University operate e-commerce applications that are available by taking advantage of the ease of transactions, 90% agree. The results of student responses to promos or free shipping coupons made them interested in making online purchases, 80% answered strongly agree. The results of the survey of student respondents regarding the security and ease of payment from banking services to conduct transactions either through e-banking or top up answered 75% agreed.
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审稿时长
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