Blogging as Digital Citizen Participation

This article analyses the political blogging of the Malagasy diaspora as part of their transnational political participation. It focuses on three aspects of the blogs: the most frequent topics addressed, how are the topics addressed, and the political bloggers. To do this, a Thematic Content Analysis based on four categories (‘soapboxes’, ‘transmission belts’, ‘conversation starters’ and ‘mobilisers’) of four of their most active and influential political blogs was conducted. The analysis revealed that (i) the blogs are mostly “soapboxes” that consist of commenting the political issues in Madagascar, (ii) their contents were mostly focused on the coup d’ état in 2009, and (iii) the bloggers are involved in direct political participation in parallel offline. This paper shows the role of the studied blogs as tribunes of opinions that gather a partisan audience discussing the Malagasy political issues, and as judgment tools contributing to the braking or fuelling of Madagascar’s international relations.