{"title":"加强召回和识别植入式广告策略的指南","authors":"Elshé van der Westhuizen, D. Mulder","doi":"10.18820/24150525/comm.v24.5","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":41956,"journal":{"name":"Communitas","volume":null,"pages":null},"PeriodicalIF":0.6000,"publicationDate":"2019-11-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"2","resultStr":"{\"title\":\"GUIDELINES TO ENHANCE RECALL AND RECOGNITION OF PRODUCT PLACEMENT STRATEGIES\",\"authors\":\"Elshé van der Westhuizen, D. Mulder\",\"doi\":\"10.18820/24150525/comm.v24.5\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\",\"PeriodicalId\":41956,\"journal\":{\"name\":\"Communitas\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":0.6000,\"publicationDate\":\"2019-11-07\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"2\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Communitas\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.18820/24150525/comm.v24.5\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q3\",\"JCRName\":\"COMMUNICATION\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Communitas","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.18820/24150525/comm.v24.5","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"COMMUNICATION","Score":null,"Total":0}