{"title":"中国在欧洲的影响力,目标是媒体和公众舆论","authors":"T. Sydoruk, Iryna Tymeichuk, O. Kukalets","doi":"10.1163/15700615-20211004","DOIUrl":null,"url":null,"abstract":"\n Since 2008, a negative image of China has prevailed in Europe, leading to the country’s image crisis in the region. The state has implemented several policies to improve such a perception. This paper aims to examine the major tools of China’s attempts at influence in Europe, targeting the media and public opinion. Applying the concept of soft power and public diplomacy, we analyse the tools China uses to modify and shape public opinion about itself in Europe. The research framework comprises secondary resources on China’s foreign policy, soft power, public diplomacy and media strategy in Europe. We distinguish four primary influence tools: China buys European media outlets to prevent negative information about itself; it pays for inserts in leading European newspapers; it signs cooperation agreements with media organisations and holds media forums; and it limits access to its market to affect media, film and academic content.","PeriodicalId":35205,"journal":{"name":"European Journal of East Asian Studies","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2020-12-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"3","resultStr":"{\"title\":\"China’s Efforts at Influence in Europe, Targeting the Media and Public Opinion\",\"authors\":\"T. Sydoruk, Iryna Tymeichuk, O. Kukalets\",\"doi\":\"10.1163/15700615-20211004\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\\n Since 2008, a negative image of China has prevailed in Europe, leading to the country’s image crisis in the region. The state has implemented several policies to improve such a perception. This paper aims to examine the major tools of China’s attempts at influence in Europe, targeting the media and public opinion. Applying the concept of soft power and public diplomacy, we analyse the tools China uses to modify and shape public opinion about itself in Europe. The research framework comprises secondary resources on China’s foreign policy, soft power, public diplomacy and media strategy in Europe. We distinguish four primary influence tools: China buys European media outlets to prevent negative information about itself; it pays for inserts in leading European newspapers; it signs cooperation agreements with media organisations and holds media forums; and it limits access to its market to affect media, film and academic content.\",\"PeriodicalId\":35205,\"journal\":{\"name\":\"European Journal of East Asian Studies\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2020-12-17\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"3\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"European Journal of East Asian Studies\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1163/15700615-20211004\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"Arts and Humanities\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"European Journal of East Asian Studies","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1163/15700615-20211004","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"Arts and Humanities","Score":null,"Total":0}
China’s Efforts at Influence in Europe, Targeting the Media and Public Opinion
Since 2008, a negative image of China has prevailed in Europe, leading to the country’s image crisis in the region. The state has implemented several policies to improve such a perception. This paper aims to examine the major tools of China’s attempts at influence in Europe, targeting the media and public opinion. Applying the concept of soft power and public diplomacy, we analyse the tools China uses to modify and shape public opinion about itself in Europe. The research framework comprises secondary resources on China’s foreign policy, soft power, public diplomacy and media strategy in Europe. We distinguish four primary influence tools: China buys European media outlets to prevent negative information about itself; it pays for inserts in leading European newspapers; it signs cooperation agreements with media organisations and holds media forums; and it limits access to its market to affect media, film and academic content.
期刊介绍:
The European Journal of Health Law focuses on the development of health law in Europe: national, comparative and international. The exchange of views between health lawyers in Europe is encouraged. The Journal publishes information on the activities of European and other international organizations in the field of health law. Discussions about ethical questions with legal implications are welcome. National legislation, court decisions and other relevant national material with international implications are also dealt with. Each issue of the European Journal of Health Law contains articles (with abstracts), selected legislation, judicial decisions, a chronicle of events, and book reviews.