Taking gender ideologies seriously in climate change mitigation: a case study of Taiwan

Purpose The purpose of this study was to examine the relationships between gender ideologies and the motivation to mitigate climate change among a sample (N = 663) representative of the Taiwanese population, taking into account the different aspects of gender ideology measures and the multidimensionality of gender ideologies. Design/methodology/approach A landline-based telephone survey in Taiwan was used to collect research data. Pearson correlations were used to determine the associations between gender ideologies and motivation to mitigate climate change, and multiple regression analysis was performed to determine whether gender ideology measures were predictors for motivation to mitigate climate change. Findings The results suggested that the relationships between gender ideologies and mitigation motivation are complex, and that both traditional and egalitarian views of gender ideologies, measured using different scales, are positively associated with motivation. The dynamics of relationships among subgroups divided by gender and marital status need to be considered, as the relationships between gender ideologies and motivation are salient for unmarried individuals as well as married females. Research limitations/implications The findings support the premise that gender ideologies play an essential and complex role in individual climate change mitigation behaviors. Originality/value This is the first study that systematically examined the relationships between gender ideologies and motivation to mitigate climate change.