Employees go green: the roles of perceived CSR and intrinsic motivation

PurposeThis study investigates how and when employees' perceived corporate social responsibility (CSR) encourages their workplace pro-environmental behavior (WPB).Design/methodology/approachSurvey data were collected from 189 employees of different industries in southern China. Data were analyzed using PROCESS macro.FindingsThis study found that intrinsic motivation mediated the relationship between perceived CSR and WPB. Furthermore, self-concern strengthened the indirect perceived CSR–WPB link.Originality/valueThis study contributes to the existing literature of micro-CSR by highlighting intrinsic motivation as a mediating mechanism explaining how employees' perceived CSR encourages WPB. In addition, studying the moderating effects of other-orientation and self-concern enriches the understanding of when perceived CSR may or may not stimulate employees' WPB.