Speaking Up and Speaking Out: Collective Voice in Women’s Sports Media

This qualitative textual analysis considers “voice” in a new sports media platform Just Women’s Sports. Using communicative injustice and collective voice as its theoretical framework, this study considers whose voices are represented in women’s sports media and how those voices are represented. The unique position of Just Women’s Sports as a news outlet independent from mixed-gender sports media outlets and funded by venture capital investments makes it an interesting case study to consider new avenues in sports media production. The findings of this study indicate that Just Women’s Sports’s voice consists of diverse women who promote an inclusive and activist community. Furthermore, this study provides a theoretical intervention in the study of women’s sports media by introducing communicative injustice as an informative theoretical lens.