分类观赛需求:比较k联赛每日购票者和季票持有者

IF 1.8 3区 经济学 Q2 ECONOMICS Journal of Sports Economics Pub Date : 2023-03-13 DOI:10.1177/15270025231160760
H. Sung, Hyunwoong Pyun
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引用次数: 2

摘要

本研究调查了日常购票者和季票持有者的偏好差异,重点关注结果的不确定性。利用韩国顶级职业足球联赛每支球队的每日购票者和季票持有者的独特比赛级别上座率数据,我们发现每日购票者和季票持有者之间的需求在结果不确定性、对主队成功的偏好、球队表现、竞争球队之间的地理距离和周末比赛方面存在异质性。我们的研究结果表明,季票持有者不像日常门票购买者那样关心他们球队的表现和结果的不确定性。
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Disaggregated Attendance Demand: Comparing Daily Ticket Purchasers and Season Ticket Holders in K-League 1
This study investigates differences in the preferences of daily ticket purchasers and season ticket holders, focusing on outcome uncertainty. Using unique game-level attendance data of both daily ticket purchasers and season ticket holders for every team in the Korean top-tier professional soccer league, we find heterogeneity in demand between daily ticket purchasers and season ticket holders with respect to outcome uncertainty, preference for home team success, team performance, geographical distance between competing teams, and weekend games. Our results suggest that season ticket holders do not care as much about their team's performance and outcome uncertainty as daily ticket purchasers do.
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来源期刊
CiteScore
3.20
自引率
17.60%
发文量
36
期刊介绍: Journal of Sports Economics publishes scholarly research in the field of sports economics. The aim of the journal is to further research in the area of sports economics by bringing together theoretical and empirical research in a single intellectual venue. Relevant topics include: labor market research; labor-management relations; collective bargaining; wage determination; local public finance; and other fields related to the economics of sports. Published quarterly, the Journal of Sports Economics is unique in that it is the only journal devoted specifically to this rapidly growing field.
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