对消费者在专卖店购买食品的促进健康态度的评估

B. Grabowska, M. Radzymińska
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引用次数: 0

摘要

本文的目的是评估消费者在专卖店购买食品的健康态度。确定食品购买的种类和频率,并根据健康态度对受访者进行分类。本研究采用个人访谈的方式进行。总共收集了190个访谈。结果表明,对于专营店的顾客来说,所消费食品的健康程度是非常重要的。他们注意其成分购买天然产品,防腐剂含量低,加工较少。这些消费者愿意为质量有保证的产品支付更多的钱。支持健康的态度有三组,分别占调查人口的22.2%、18%和60%。第1组主要由不关心卡路里摄入量和对健康饮食知识不感兴趣的男性代表。这一群体关注购买的食品质量,他们能够为质量有保证的产品支付更多的钱。而第2类主要集中在对健康态度温和,对扩展营养知识不感兴趣的男性。最具代表性的3组主要是女性,她们有强烈的健康态度,计算摄入的卡路里,寻求和探索健康饮食知识。
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Ocena postaw prozdrowotnych konsumentów nabywających żywność w sklepach specjalistycznych
The aim of the paper was to assess pro-health attitudes of consumers purchasing food in specialist stores. The type and frequency of food purchase was determined and respondents were classified due to pro-health attitude. The research was conducted using personal interview. A total of 190 interviews were gathered. The results showed that for customers of specialist stores, healthiness of consumed food is significant. They pay attention to its ingredients buying natural products with low content of preservatives, less processed. These consumers are willing to pay more for guaranteed quality products. Three clusters of pro-health attitudes representing: 22, 18 and 60% of surveyed population were distinguished. Cluster 1 was represented mostly by men who do not care about the amount of calories consumed and do not interested in knowledge about healthy eating. This group pay attention on purchased food quality, and they are able to pay more for guaranteed quality products. Whereas cluster 2 focused mainly men with moderate pro-health attitudes, not interested in expanding nutrition knowledge. The most-represented cluster of 3 was predominantly women with strong pro-health attitudes, counting consumed calories, seeking and exploring healthy eating knowledge.
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发文量
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审稿时长
8 weeks
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