{"title":"将公寓视为审美陷阱：伦敦奥林匹克公园的风险、魅力与虚幻家园","authors":"Saffron Woodcraft","doi":"10.1080/17406315.2020.1777629","DOIUrl":null,"url":null,"abstract":"Abstract This article offers a new analysis of the ‘show apartment’ as a device to disguise the power imbalance between prospective buyers of new off-plan homes and the global network of institutions that drive property development and mortgage-finance industries. Applying Gell’s notion of the ‘aesthetic trap’ to an ethnographic account of show apartments in a new neighbourhood in London’s Olympic Park, the article demonstrates how show apartments are an illusory form at the apex of a process of risk and commodification that disguises and normalises the risks to which potential homeowners are exposed.","PeriodicalId":44765,"journal":{"name":"Home Cultures","volume":"17 1","pages":"21 - 43"},"PeriodicalIF":0.5000,"publicationDate":"2020-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/17406315.2020.1777629","citationCount":"1","resultStr":"{\"title\":\"SHOW APARTMENTS AS ‘AESTHETIC TRAPS’: RISK, ENCHANTMENT AND ILLUSORY HOMES IN LONDON’S OLYMPIC PARK\",\"authors\":\"Saffron Woodcraft\",\"doi\":\"10.1080/17406315.2020.1777629\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Abstract This article offers a new analysis of the ‘show apartment’ as a device to disguise the power imbalance between prospective buyers of new off-plan homes and the global network of institutions that drive property development and mortgage-finance industries. Applying Gell’s notion of the ‘aesthetic trap’ to an ethnographic account of show apartments in a new neighbourhood in London’s Olympic Park, the article demonstrates how show apartments are an illusory form at the apex of a process of risk and commodification that disguises and normalises the risks to which potential homeowners are exposed.\",\"PeriodicalId\":44765,\"journal\":{\"name\":\"Home Cultures\",\"volume\":\"17 1\",\"pages\":\"21 - 43\"},\"PeriodicalIF\":0.5000,\"publicationDate\":\"2020-01-02\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"https://sci-hub-pdf.com/10.1080/17406315.2020.1777629\",\"citationCount\":\"1\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Home Cultures\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1080/17406315.2020.1777629\",\"RegionNum\":4,\"RegionCategory\":\"艺术学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"0\",\"JCRName\":\"ARCHITECTURE\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Home Cultures","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/17406315.2020.1777629","RegionNum":4,"RegionCategory":"艺术学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"0","JCRName":"ARCHITECTURE","Score":null,"Total":0}
SHOW APARTMENTS AS ‘AESTHETIC TRAPS’: RISK, ENCHANTMENT AND ILLUSORY HOMES IN LONDON’S OLYMPIC PARK
Abstract This article offers a new analysis of the ‘show apartment’ as a device to disguise the power imbalance between prospective buyers of new off-plan homes and the global network of institutions that drive property development and mortgage-finance industries. Applying Gell’s notion of the ‘aesthetic trap’ to an ethnographic account of show apartments in a new neighbourhood in London’s Olympic Park, the article demonstrates how show apartments are an illusory form at the apex of a process of risk and commodification that disguises and normalises the risks to which potential homeowners are exposed.
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