Participatory Advocacy Journalism in Central India: ‘Every Reader is a Reporter’

This case study of a community newspaper, Namaskar, and its impact in ‘underdeveloped’ areas of coastal Odisha in India, discusses the potential of alternative media for social change. It scrutinises and analyses the participatory advocacy activities of Namaskar. Studying participatory journalism favours a more dialogical and reflexive approach, which also draws on ideas of ‘critical’ and ‘radical’ media, while also calling attention to the significance of content in bringing about social change. Building on observations and testimonies from the field, collected through multiple qualitative methods for data collection, the study infers that Namaskar ensures significant participation in its advocacy practices, leading to observable changes in and around its catchment area. However, basic gatekeeping and editing work to make news copy print-ready also restrain the extent of ‘absolute participation’.