{"title":"小额捐助者对政治竞选活动的电子邮件宣传的回应","authors":"S. Gaynor, J. Gimpel","doi":"10.1080/15377857.2021.1910611","DOIUrl":null,"url":null,"abstract":"This research examines variation in response to mass email communications by a large and sophisticated political campaign over the course of the 2018 election cycle. Computational text analysis is ...","PeriodicalId":46259,"journal":{"name":"Journal of Political Marketing","volume":"1 1","pages":"1-25"},"PeriodicalIF":1.9000,"publicationDate":"2021-05-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/15377857.2021.1910611","citationCount":"4","resultStr":"{\"title\":\"Small Donor Contributions in Response to Email Outreach by a Political Campaign\",\"authors\":\"S. Gaynor, J. Gimpel\",\"doi\":\"10.1080/15377857.2021.1910611\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This research examines variation in response to mass email communications by a large and sophisticated political campaign over the course of the 2018 election cycle. Computational text analysis is ...\",\"PeriodicalId\":46259,\"journal\":{\"name\":\"Journal of Political Marketing\",\"volume\":\"1 1\",\"pages\":\"1-25\"},\"PeriodicalIF\":1.9000,\"publicationDate\":\"2021-05-05\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"https://sci-hub-pdf.com/10.1080/15377857.2021.1910611\",\"citationCount\":\"4\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Political Marketing\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1080/15377857.2021.1910611\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"POLITICAL SCIENCE\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Political Marketing","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/15377857.2021.1910611","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"POLITICAL SCIENCE","Score":null,"Total":0}
Small Donor Contributions in Response to Email Outreach by a Political Campaign
This research examines variation in response to mass email communications by a large and sophisticated political campaign over the course of the 2018 election cycle. Computational text analysis is ...
期刊介绍：
The Journal of Political Marketing aims to be the leading scholarly journal examining the latest developments in the application of marketing methods to politics. As the political world becomes more complex and interwoven, it is imperative for all interested parties to stay abreast of “cutting edge” tools that are used in unique and different ways in countries around the world. The journal goes beyond the application of advertising to politics to study various strategic marketing tools such as: Voter segmentation Candidate positioning Use of multivariate statistical modeling to better understand the thinking and choices made by voters.
京公网安备 11010802042870号
京ICP备2023020795号-1
分享
求助内容：
应助结果提醒方式：
扫码关注我们
