As narrativas audiovisuais destinadas ao público infantil no início da década de 1990: práticas de intertextualidade transmídia em desenhos animados

Since the early days of television the children’s audience is considered an engaged consumer of transmedia storytelling and the research on this scenario is increasingly expressive. This research was inspired by this context and aims to analyze transmedia intertextuality practices in television serial fiction in cartoon of Back to the future film (1991-1992), co- ming from the movie’s trilogy with the same name (1985-1990). Six episodes were selected and analy zed based on transmedia intertextuality concept proposed by Kinder (1991). The results show that the television series provides educational and informative experiences, as well as being considered an expansion of the universe of originals cinematographic films. The practice of transmedia intertextuality occurs mainly through citation and allusion procedures.