平衡行为:在本地化零售设计中调解品牌和本地真实性

IF 1.5 Q3 BUSINESS CORPORATE REPUTATION REVIEW Pub Date : 2021-11-30 DOI:10.1057/s41299-021-00133-5

Zakkiya Khan, Raymund Königk, Chrisna du Plessis

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A Balancing Act: Mediating Brand and Local Authenticity in Localised Retail Design

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来源期刊

CORPORATE REPUTATION REVIEW

CiteScore

3.80

自引率

5.30%

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期刊介绍： Corporate Reputation Review is the leading international journal for all scholars and academics concerned with managing and measuring corporate reputation.The Journal is reviewed by a distinguished editorial board, under the guidance of Guido Berens (Erasmus University, The Netherlands). Corporate Reputation Review provides a forum for rigorous, practically relevant academic research into reputations and reputation management, as well as related concepts such as identity and corporate communication.

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