新公司价值主张与规模价值之关系研究

IF 1.6 Q3 MANAGEMENT Technology Innovation Management Review Pub Date : 2020-02-29 DOI:10.22215/timreview/1324

Tony Bailetti, S. Tanev

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引用次数: 11

摘要

本文的目的是研究现存的价值主张文献，并提出我们对价值主张如何与快速扩展新公司价值相关的看法。我们将价值主张缩放关系的管理概念化为部分-整体关系的管理（Van de Ven，1986），其中价值主张是部分，缩放公司价值是整体。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Examining the Relationship Between Value Propositions and Scaling Value for New Companies

The objective of this paper is to examine the extant value proposition literature and put forward our beliefs about how value propositions relate to scaling new company value rapidly. We conceptualize the management of the value proposition-scaling relationships as being like the management of part-whole relationships (Van de Ven, 1986), wherein value propositions are the parts and scaling company value is the whole.

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