C. Chavadi, Monika Sirothiya, Vishwanatha M.R., Prashant V. Yatgiri
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Analysing the Moderating Effects of Product Involvement and Endorsement Type on Consumer Buying Behaviour: An Empirical Study on Youth Perspective
As Indian youths have more choices than ever before and purchase products that define them, it becomes necessary for marketers and companies to explore youth behavioural responses. Film celebrities...
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