感知腐败降低算法厌恶

IF 4 2区 管理学 Q2 BUSINESS Journal of Consumer Psychology Pub Date : 2023-07-03 DOI:10.1002/jcpy.1373
Noah Castelo
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引用次数: 0

摘要

近年来,关于人类何时以及为何愿意依赖算法而非其他人类的研究取得了长足进展,尽管几乎所有此类研究都是基于西方的、受过教育的、工业化的、富有的和民主的(WEIRD)研究参与者。这限制了人们了解算法态度的文化普适性。在本文中,我研究了来自各大洲 30 多个国家的参与者对算法的厌恶程度,从而大大增加了该领域知识库的多样性。此外,我还利用这种多样性来检验理论上得出的预测:感知到的腐败会使算法决策更具吸引力。我发现,相对于来自腐败感知程度低的国家的参与者,在腐败感知程度高的国家出生或长大的参与者对算法决策的厌恶程度要低得多(或者在某些研究中,他们根本不厌恶算法)。此外,通过实验改变腐败的显著性也会导致算法厌恶程度的降低。我探讨了这些效应的机制和边界条件,并讨论了在算法既能增加又能减少不公正的背景下的影响。
本文章由计算机程序翻译,如有差异,请以英文原文为准。

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Perceived corruption reduces algorithm aversion

Scholarship on when and why humans are willing to rely on algorithms rather than other humans has made substantial progress in recent years, although virtually all such research is based on Western, educated, industrialized, rich, and democratic (WEIRD) research participants. This limits efforts to understand the cultural generalizability of attitudes toward algorithms. In this paper, I study algorithm aversion among participants from over 30 countries on all inhabited continents, thereby significantly increasing the diversity of this field's knowledge base. Furthermore, I leverage this diversity to test a theoretically derived prediction: that perceived corruption makes algorithmic decision-making more appealing. I find that participants who are born or raised in countries with high levels of perceived corruption are much less averse to algorithmic decision-making (or, in some studies, are not at all algorithm averse), relative to those from countries with low perceived corruption. Furthermore, experimentally varying corruption salience causes a decrease in algorithm aversion. I explore mechanisms and boundary conditions of these effects and discuss the implications in the context of algorithms that can both increase and decrease injustice.

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来源期刊
CiteScore
8.40
自引率
14.60%
发文量
51
期刊介绍: The Journal of Consumer Psychology is devoted to psychological perspectives on the study of the consumer. It publishes articles that contribute both theoretically and empirically to an understanding of psychological processes underlying consumers thoughts, feelings, decisions, and behaviors. Areas of emphasis include, but are not limited to, consumer judgment and decision processes, attitude formation and change, reactions to persuasive communications, affective experiences, consumer information processing, consumer-brand relationships, affective, cognitive, and motivational determinants of consumer behavior, family and group decision processes, and cultural and individual differences in consumer behavior.
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