SOME CHARACTERISTICS OF ENTREPRENEURSHIP IN MEDICINE. THE DIGITALIZATION OF THE MEDICAL SYSTEM IN ROMANIA

Entrepreneurship and medicine are in continuous growth alongside, and even if they appear to be completely different fields, entrepreneurship in medicine is becoming of remarkable interest, further highlighted by the COVID-19 pandemic. A main reason for this is its ability to use digital technologies, which are meant to improve healthcare. Applying digitalization in healthcare includes not only computer and database use (cloud computing, big data), but more complex methods such as robotics, automation, internet of things, artificial intelligence and, not lastly, collaboration platforms. Some shortcomings in respect to digitalization can be identified in the Romanian healthcare system and these may impact public health. Digitalization may contribute fundamentally to the improvement of public health by increasing performance. However, in the context of the COVID-19 pandemic, other ailments that burden the healthcare system should not be neglected (cardiovascular diseases, malignancies, etc.).