A. Koivula, P. Räsänen, Eetu Marttila, Donna Sedgwick, J. Hawdon
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COVID-19 Compliance and Media Consumption: A Longitudinal Study of Finland and the US During the First Year of COVID-19
ABSTRACT The article examines media consumption and compliance with health-protective measures during the COVID-19 pandemic. Two-wave, longitudinal surveys were conducted in Finland and the United States in April 2020 and October 2020, with a total of 1,380 participants (N = 1,380). The variables analyzed included daily consumption of different media channels (broadcast, print, and social media), health-protective behavior, and COVID-19 self-efficacy. The results indicated that individuals who consumed more than one media channel on a daily basis exhibited increased health-protective behavior and COVID-19 self-efficacy in both countries. One-sided and social media-based media consumption showed a negative association with health-protective behavior and COVID-19 self-efficacy in both countries. Finally, COVID-19 self-efficacy was found to mediate the relationship between media consumption and health-protective behavior in both countries, with a stronger effect observed in the United States.
期刊介绍：
Published quarterly for the Broadcast Education Association, the Journal of Broadcasting & Electronic Media contains timely articles about new developments, trends, and research in electronic media written by academicians, researchers, and other electronic media professionals. The Journal invites submissions of original research that examine a broad range of issues concerning the electronic media, including the historical, technological, economic, legal, policy, cultural, social, and psychological dimensions. Scholarship that extends a historiography, tests theory, or that fosters innovative perspectives on topics of importance to the field, is particularly encouraged. The Journal is open to a diversity of theoretic paradigms and methodologies.
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