Time paradoxes of neoliberalism: How time management applications change the way we live

Time management applications aim to coordinate and tame the rhythms of social reality. It transpires, however, that in many cases, they somewhat complicate and impede this process, leading to time paradoxes. Using various theoretical tools developed in the critical studies of time and the critique of neoliberalism, I identify three time paradoxes produced by the applications: remembering to remember, planning to plan, and accelerating acceleration. These three paradoxes were brought up and thoroughly discussed in in-depth interviews with self-selected individuals who constantly face challenges related to personal time management. I highlight how managing time using various applications shapes the experience and meaning of time, makes individuals reorganize their social practices, redefines their memory, and influences their emotions. In conclusion, I reflect on how the tension between linear time and multi-temporality is intertwined with the discussed paradoxes and counter-productivity of time management applications.