The Implicit Association Test in Introductory Psychology Textbooks: Blind Spot for Controversy

The Implicit Association Test (IAT) has been widely discussed as a potential measure of “implicit bias.” Yet the IAT is controversial; research suggests that it is far from clear precisely what the instrument measures, and it does not appear to be a strong predictor of behavior. The presentation of this topic in Introductory Psychology texts is important as, for many students, it is their first introduction to scientific treatment of such issues. In the present study, we examined twenty current Introductory Psychology texts in terms of their coverage of the controversy and presentation of the strengths and weaknesses of the measure. Of the 17 texts that discussed the IAT, a minority presented any of the concerns including the lack of measurement clarity (29%), an automatic preference for White people among African Americans (12%), lack of predictive validity (12%), and lack of caution about the meaning of a score (0%); most provided students with a link to the Project Implicit website (65%). Overall, 82% of the texts were rated as biased or partially biased on their coverage of the IAT. The implications for the perceptions and self-perceptions of students, particularly when a link to Project Implicit is included, are discussed.