从书写到绘画:考察丹木文本交际中的视觉构成

IF 2.3 2区 文学 Q1 COMMUNICATION Discourse Context & Media Pub Date : 2023-06-01 DOI:10.1016/j.dcm.2023.100699
Leticia-Tian Zhang , Daniel Cassany
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引用次数: 0

摘要

丹木(匿名叠加视频评论)是中日视频分享网站上流行的一种交流形式。虽然以前的研究主要集中在丹木评论的言语方面,但人们对探索其多模态特征越来越感兴趣。本研究调查了丹木评论在传达视觉意义、与屏幕内容互动从而塑造观众感知方面的独特潜力。该研究采用社会符号学方法研究多模态和相关语用理论,分析了50张具有视觉意义的丹木评论截图,以了解评论者制作视觉评论所使用的资源以及这些评论与屏幕之间的关系。我们的研究结果表明,四种关键资源被用于创建视觉评论:箭头、kaomoji、上下文特定的特殊字符和符号以及ASCII艺术。此外,视觉丹木评论与屏幕之间存在五种类型的关系,包括指示、强调、补充、扩展和独立。本研究对文本传播中视觉表达的可能性进行了最新的研究,并扩展了先前对社交媒体中符号资源的研究。并探讨了网络模因的丹木视觉剧的作用以及丹木视觉语法的产生。
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From writing to drawing: Examining visual composition in danmu-mediated textual communication

Danmu (anonymous superimposed video comments) is a popular form of communication on Chinese and Japanese video sharing sites. While previous studies primarily focused on the verbal aspects of danmu comments, there is a growing interest in exploring their multimodal features. This study investigates the unique potential of danmu comments to communicate visual meaning, interact with on-screen content, and thereby shape audience perception. Informed by a social semiotic approach to multimodality and relevant pragmatic theories, the study analyzed 50 screenshots of visually significant danmu comments to understand the resources used by commenters to craft visual comments and the relationship between these comments and the screen. Our findings revealed that four key resources were utilized to create visual comments: arrows, kaomoji, context-specific special characters and symbols, and ASCII art. Additionally, five types of relationships were identified between visual danmu comments and the screen, including deictic, emphasizing, complementing, extending, and independent. This study provides an up-to-date examination of the possibilities for visual expression in textual communication and extends previous research on semiotic resources in social media. It also discusses the role of danmu visual play as internet memes and the emergence of danmu visual grammar.

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来源期刊
Discourse Context & Media
Discourse Context & Media COMMUNICATION-
CiteScore
5.00
自引率
10.00%
发文量
46
审稿时长
55 days
期刊最新文献
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