国家定价与地方质量竞争

IF 1.2 4区 管理学 Q3 ECONOMICS Journal of Economics & Management Strategy Pub Date : 2022-07-26 DOI:10.1111/jems.12494
Tommy Staahl Gabrielsen, Bjørn Olav Johansen, Odd Rune Straume
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引用次数: 6

摘要

我们研究了全国零售连锁店在不同规模和竞争强度的地方市场采用全国(统一)价格的动机。除了价格,连锁店还可能在质量维度上竞争,质量总是在本地设定的。我们表明,如果没有质量竞争,连锁店将永远不会使用国家定价。然而,如果质量竞争足够激烈,则存在均衡,其中至少有一条链采用国家定价。我们还发现了国家定价有利于(伤害)所有消费者的情况,即使在这样的定价策略导致价格更高(更低)的市场中也是如此。
本文章由计算机程序翻译,如有差异,请以英文原文为准。

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National pricing with local quality competition

We study the incentives of national retail chains to adopt national (uniform) prices across local markets that differ in size and competition intensity. In addition to price, the chains may also compete along a quality dimension, and quality is always set locally. We show that absent quality competition, the chains will never use national pricing. However, if quality competition is sufficiently strong there exist equilibria where at least one of the chains adopts national pricing. We also identify cases in which national pricing benefits (harms) all consumers, even in markets where such a pricing strategy leads to higher (lower) prices.

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来源期刊
CiteScore
3.20
自引率
5.30%
发文量
43
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