{"title":"反思体育品牌管理:迈向一体化体育品牌生态系统(ISBE)","authors":"Lars Brand, Pascal Stegmann, Tim Ströbel","doi":"10.1080/16184742.2023.2264316","DOIUrl":null,"url":null,"abstract":"Current research increasingly takes a multi-actor-dominant logic and situates sport brands within ecosystems. However, the multi-actor-dominant logic has not been captured in a holistic concept yet...","PeriodicalId":47777,"journal":{"name":"European Sport Management Quarterly","volume":null,"pages":null},"PeriodicalIF":3.6000,"publicationDate":"2023-10-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Rethinking brand management within sport: advancing towards the integrative sport brand ecosystem (ISBE)\",\"authors\":\"Lars Brand, Pascal Stegmann, Tim Ströbel\",\"doi\":\"10.1080/16184742.2023.2264316\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Current research increasingly takes a multi-actor-dominant logic and situates sport brands within ecosystems. However, the multi-actor-dominant logic has not been captured in a holistic concept yet...\",\"PeriodicalId\":47777,\"journal\":{\"name\":\"European Sport Management Quarterly\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":3.6000,\"publicationDate\":\"2023-10-08\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"European Sport Management Quarterly\",\"FirstCategoryId\":\"95\",\"ListUrlMain\":\"https://doi.org/10.1080/16184742.2023.2264316\",\"RegionNum\":2,\"RegionCategory\":\"教育学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"HOSPITALITY, LEISURE, SPORT & TOURISM\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"European Sport Management Quarterly","FirstCategoryId":"95","ListUrlMain":"https://doi.org/10.1080/16184742.2023.2264316","RegionNum":2,"RegionCategory":"教育学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
Rethinking brand management within sport: advancing towards the integrative sport brand ecosystem (ISBE)
Current research increasingly takes a multi-actor-dominant logic and situates sport brands within ecosystems. However, the multi-actor-dominant logic has not been captured in a holistic concept yet...
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