Sound-meaning mapping: Verbal imitation of Super Mario music by Yorùbá gamers

An aspect of gaming culture among Yorùbá millennials is verbally interpreting certain musical motifs of the popular videogame called Super Mario Bros. The themes of the verbal interpretations are comparable to those of music texts at traditional Yorùbá competitions. Drawing on the Yorùbá music tradition, the account in this work is that, to the gamers, the background music of the videogame performs a similar function as the music at traditional Yorùbá competitions. Semantically, the choice of words in the linguistic interpretation is conditioned by the situational contexts or scenes where the music is heard in the videogame. The results of an acoustic analysis show that the pitch contours of the linguistic interpretations resemble the pitch trajectories of the corresponding music motifs. Thus, the sequence of words in each linguistic interpretation is determined by vocal imitation. This study suggests that the linguistic processing of music does not only involve phonetic iconicity but includes contextual inference and social expectation. The interpretive moves clearly point to strong parallels between sound-meaning mapping in spoken language and music.