An exploratory investigation of the ethical values of American and Australian consumers: Direct marketing implications

MOHAMMED Y. A RAWIf../!'S is an Assistant Professor of Marketing at the University of Northern Iowa. Professor Rawwas's primary research interests include cross-cultural ethics, international business, and health care marketing. DAVID STRUTTON is the Acadiana Bottling Professor of Marketing and the J. W. Steen Regents Professor of Business Administration at the University of Southwestern Louisiana. His research primarily addresses issues pertaining to business-to-business relationships. LESTER W. JOHNSON is Professor of Marketing at the University of Sydney, in Australia. His research generally addresses issues pertaining to advertising, seNices marketing, and research methodology. This research was partially funded by a Project Grant from the Graduate College of the University of Northern Iowa.