{"title":"广告的催眠暗示传播水平对广告效果的影响","authors":"Oren Kaplan","doi":"10.1002/ch.333","DOIUrl":null,"url":null,"abstract":"<p>Advertising is mentioned sometimes as a hypnotizing experience. The present study investigated this claim by developing and implementing a questionnaire for measuring the level of hypnotic-suggestive communication in advertisements. The results demonstrated that this level is a crucial variable for advertising effectiveness and for the evaluations of the advertised brand. Copyright © 2007 British Society of Experimental & Clinical Hypnosis. Published by John Wiley & Sons, Ltd.</p>","PeriodicalId":88229,"journal":{"name":"Contemporary hypnosis : the journal of the British Society of Experimental and Clinical Hypnosis","volume":"24 2","pages":"53-63"},"PeriodicalIF":0.0000,"publicationDate":"2007-04-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1002/ch.333","citationCount":"9","resultStr":"{\"title\":\"The effect of the hypnotic-suggestive communication level of advertisements on their effectiveness\",\"authors\":\"Oren Kaplan\",\"doi\":\"10.1002/ch.333\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<p>Advertising is mentioned sometimes as a hypnotizing experience. The present study investigated this claim by developing and implementing a questionnaire for measuring the level of hypnotic-suggestive communication in advertisements. The results demonstrated that this level is a crucial variable for advertising effectiveness and for the evaluations of the advertised brand. Copyright © 2007 British Society of Experimental & Clinical Hypnosis. Published by John Wiley & Sons, Ltd.</p>\",\"PeriodicalId\":88229,\"journal\":{\"name\":\"Contemporary hypnosis : the journal of the British Society of Experimental and Clinical Hypnosis\",\"volume\":\"24 2\",\"pages\":\"53-63\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2007-04-19\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"https://sci-hub-pdf.com/10.1002/ch.333\",\"citationCount\":\"9\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Contemporary hypnosis : the journal of the British Society of Experimental and Clinical Hypnosis\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://onlinelibrary.wiley.com/doi/10.1002/ch.333\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Contemporary hypnosis : the journal of the British Society of Experimental and Clinical Hypnosis","FirstCategoryId":"1085","ListUrlMain":"https://onlinelibrary.wiley.com/doi/10.1002/ch.333","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 9
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