From DMEF. Major changes ahead for journal

New name, new editors, new look. That's what's ahead for the Foundation's Journal ofDirect Marketing. Beginning next year with Volume 11, the Journal will become the Journal of Interactive Marketing. The new co-editors will be Dr. John Deighton ofthe Harvard University Graduate School of Business Administration, and Dr. Rashi Glazer of the Haas School of Business, University of California at Berkeley. DMEF President Richard Montesi made the announcement in July. He believes the new name and the new editors will attract the interest of top academic researchers and continue the quarterly's climb into the ranks ofleading academic journals. Montesi said, ''This is a unique moment in time. Interactivity is not only challenging marketing as we've known it, it's also challenging academic thinking and research." He continued, ''The Foundation has the opportunity to elevate the Journal and firmly establish direct marketing as an academic discipline ifwe capitalize on the changes technology is bringing to direct marketing and consolidate the gains the Journal made under the direction of its first editor, Don Schuhz." After more than ten years of nurturing the Journal ofDirect Marketing from an idea to an established and respected refereed journa~ Editor Don Schultz is stepping down. Schultz, a professor at Northwestern University's Medill School of Journalism and a familiar keynoter at direct marketing conferences, is gradually reducing his teaching and academic responsibilities as he plans for his retirement from Northwestern. His contributions to the Journal -and they are many -will be especially noted and recognized at the 1996 Educators' Conference Luncheon in New Orleans. To reflect the expanded scope of the Journal and to encourage increased academic rigor, the Editorial Review Board also will be realigned with the addition of new members from both the academic and business communities. The editorial offices will remain at Northwestern University. John Wiley & Sons will continue to publish the Journal, and have promised a new design.