‘YONG BEGINNERS, WHO LIVE IN THE COUNTREY’: JOHN PLAYFORD AND THE PRINTED MUSIC MARKET IN SEVENTEENTH-CENTURY ENGLAND

John Playford dominated the commercial music publishing trade of mid-seventeenth-century England, encouraging musical literacy and supplying beginner books for the growing domestic amateur musical class. Playford was clearly aware of the need to attract as many customers as possible in order to succeed in a commercial business; however, very little is known about his customers. This article identifies the contemporary audiences of seventeenth-century English printed music books, building on previous scholarship including Alec Hyatt King’s Some British Collectors of Music c. 1600–1900 (1963), and provides an initial record of provenance marks in surviving copies of the publications. Placing the printed book and its customer within the wider context of music-making and bookselling in seventeenth-century England develops our understanding of the social dimensions of the printed music trade, including dissemination and distribution networks.