{"title":"新兴经济体中创新科技产品和服务的消费者采用研究","authors":"Anshu Sharma, A. Gandhi","doi":"10.1108/ijis-06-2022-0106","DOIUrl":null,"url":null,"abstract":"\nPurpose\nThis study aims to explore the adoption behaviour of consumers towards innovative technology products and services (ITPS).\n\n\nDesign/methodology/approach\nA qualitative study using semi-structured in-depth interviews was conducted with 47 respondents. Their lived experiences across 50+ ITPS were studied. A grounded theory approach was used to develop a theory with reference to consumer adoption of ITPS.\n\n\nFindings\nThemes emerged across the adoption process, such as triggers for adoption (pressing need, making life more pleasurable, urge to acquire and forced initiation); hesitancies faced by consumers during evaluation (value alignment, utilization, ecosystem, risks with new technology and price); and factors that help in overcoming the hesitancies (word of mouth, de-risking schemes and self-devised strategies).\n\n\nPractical implications\nInnovators must understand customer triggers and design offerings that activate the same – addressing a pressing need or making lives more pleasurable. Users driven purely by an urge to acquire can be a source of early word of mouth for radical innovations. Innovations must be designed and communicated to minimize hesitancies. Mitigating schemes such as equated monthly installment and return policy can be offered to empower customers to overcome hesitancies. Factors such as price, risk, beliefs, traditions and nationalistic values assume importance, specifically in an emerging economy.\n\n\nOriginality/value\nThis study based on grounded theory keeps the user at the centre and explains the innovation adoption phenomenon for a wide variety of 50+ ITPS in the context of an emerging economy.\n","PeriodicalId":44643,"journal":{"name":"International Journal of Innovation Science","volume":null,"pages":null},"PeriodicalIF":3.0000,"publicationDate":"2023-03-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":"{\"title\":\"Consumer adoption study for innovative technology products and services in an emerging economy\",\"authors\":\"Anshu Sharma, A. Gandhi\",\"doi\":\"10.1108/ijis-06-2022-0106\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\\nPurpose\\nThis study aims to explore the adoption behaviour of consumers towards innovative technology products and services (ITPS).\\n\\n\\nDesign/methodology/approach\\nA qualitative study using semi-structured in-depth interviews was conducted with 47 respondents. Their lived experiences across 50+ ITPS were studied. A grounded theory approach was used to develop a theory with reference to consumer adoption of ITPS.\\n\\n\\nFindings\\nThemes emerged across the adoption process, such as triggers for adoption (pressing need, making life more pleasurable, urge to acquire and forced initiation); hesitancies faced by consumers during evaluation (value alignment, utilization, ecosystem, risks with new technology and price); and factors that help in overcoming the hesitancies (word of mouth, de-risking schemes and self-devised strategies).\\n\\n\\nPractical implications\\nInnovators must understand customer triggers and design offerings that activate the same – addressing a pressing need or making lives more pleasurable. Users driven purely by an urge to acquire can be a source of early word of mouth for radical innovations. Innovations must be designed and communicated to minimize hesitancies. Mitigating schemes such as equated monthly installment and return policy can be offered to empower customers to overcome hesitancies. Factors such as price, risk, beliefs, traditions and nationalistic values assume importance, specifically in an emerging economy.\\n\\n\\nOriginality/value\\nThis study based on grounded theory keeps the user at the centre and explains the innovation adoption phenomenon for a wide variety of 50+ ITPS in the context of an emerging economy.\\n\",\"PeriodicalId\":44643,\"journal\":{\"name\":\"International Journal of Innovation Science\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":3.0000,\"publicationDate\":\"2023-03-29\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"1\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"International Journal of Innovation Science\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1108/ijis-06-2022-0106\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Innovation Science","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1108/ijis-06-2022-0106","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"BUSINESS","Score":null,"Total":0}
Consumer adoption study for innovative technology products and services in an emerging economy
Purpose
This study aims to explore the adoption behaviour of consumers towards innovative technology products and services (ITPS).
Design/methodology/approach
A qualitative study using semi-structured in-depth interviews was conducted with 47 respondents. Their lived experiences across 50+ ITPS were studied. A grounded theory approach was used to develop a theory with reference to consumer adoption of ITPS.
Findings
Themes emerged across the adoption process, such as triggers for adoption (pressing need, making life more pleasurable, urge to acquire and forced initiation); hesitancies faced by consumers during evaluation (value alignment, utilization, ecosystem, risks with new technology and price); and factors that help in overcoming the hesitancies (word of mouth, de-risking schemes and self-devised strategies).
Practical implications
Innovators must understand customer triggers and design offerings that activate the same – addressing a pressing need or making lives more pleasurable. Users driven purely by an urge to acquire can be a source of early word of mouth for radical innovations. Innovations must be designed and communicated to minimize hesitancies. Mitigating schemes such as equated monthly installment and return policy can be offered to empower customers to overcome hesitancies. Factors such as price, risk, beliefs, traditions and nationalistic values assume importance, specifically in an emerging economy.
Originality/value
This study based on grounded theory keeps the user at the centre and explains the innovation adoption phenomenon for a wide variety of 50+ ITPS in the context of an emerging economy.
期刊介绍:
The International Journal of Innovation Science publishes fundamental and applied research in innovation practices. As the official journal of the International Association of Innovation Professionals (IAOIP), the journal is a forum for the exchange of advanced knowledge in innovation, including emerging technologies and best practices, tools and techniques, metrics, and organization design and culture; as well as the stakeholder engagement, change management, and leadership skills required to ensure innovation succeeds. Areas of Coverage: -Innovation processes, methods, techniques- Individual''s role in Innovation- Improvements in HR, marketing, finance, or other disciplines that enable innovation- Innovation practices in specific industries or countries- Innovation centers, incubators, labs...- Regional or national economic development/policies related to innovation- Innovation competency, skills- Innovation conventions, competitions, or training- Innovation for entrepreneurs-Regional impacts on innovation- Growing innovationthrough university programs- Attracting innovative companies and entrepreneurs