About the Authors

Philip Kotler (M.A., University of Chicago; Ph.D., MIT) is the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University. He has published the 13th edition of Marketing Management, the world’s leading textbook on teaching marketing to MBAs. He has also published Strategic Marketing for Nonprofit Organizations, Social Marketing, Corporate Social Responsibility, Marketing in the Public Sector, and 30 other books. His research covers social marketing, strategic marketing, innovation, services marketing, and Internet marketing. He has received 12 honorary doctorate degrees from major universities in the U.S. and abroad.