Managing technology transfer in multinational corporations

The capabilities for Technology Transfer (TT) within organisations are the key elements of competition in the era of innovation. TT is considered to be a profitable activity for both technology transferor and receiver. From the early 1990s, facing the rapid growth of global competition, US Multinational Corporations (MNCs) have been actively searching for opportunities of product outsourcing and technology transferring to Asian countries, particularly to the Greater China Region. However, MNCs in the USA are confronted with a challenge – the impact of cross-cultural issues in TT. This study examines the impact of cross-cultural issues on managing TT from the USA to the Greater China Region and presents a validated model for those project managers who manage projects of TT in MNCs.