{"title":"品牌爱好者的标签行动主义:一项网络研究","authors":"Belém Barbosa, Cássia Liandra Carvalho","doi":"10.1504/ijsmm.2023.10055628","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":35362,"journal":{"name":"International Journal of Sport Management and Marketing","volume":"30 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Hashtag activism by brand lovers: a netnographic study\",\"authors\":\"Belém Barbosa, Cássia Liandra Carvalho\",\"doi\":\"10.1504/ijsmm.2023.10055628\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\",\"PeriodicalId\":35362,\"journal\":{\"name\":\"International Journal of Sport Management and Marketing\",\"volume\":\"30 1\",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2023-01-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"International Journal of Sport Management and Marketing\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1504/ijsmm.2023.10055628\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q4\",\"JCRName\":\"Business, Management and Accounting\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Sport Management and Marketing","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1504/ijsmm.2023.10055628","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"Business, Management and Accounting","Score":null,"Total":0}
期刊介绍:
The IJSMM, a refereed journal published four times per year, aims to present current practice and research in the area of sport management and marketing. The IJSMM is a unique publication useful for everyone interested in the new developments in sport management and marketing theory and practices.