识别社交媒体传播中营销信息网络相互作用中的噪音来源。

IF 1.3 Q3 BUSINESS International Journal of Internet Marketing and Advertising Pub Date : 2023-01-01 DOI:10.1504/ijima.2023.10053472

P. Edirisingha, Kimberley Hardcastle, Paul Cook

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Identifying sources of noise within the networked interplay of marketing messages in social media communication.

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来源期刊

International Journal of Internet Marketing and Advertising Business, Management and Accounting-Marketing

CiteScore

1.80

自引率

18.20%

发文量

期刊介绍： The IJIMA is a double-blind refereed, highly professional and authoritative source of information in the field of Internet and its applications in marketing and advertising. IJIMA also publishes theories and practices that are useful to executives in managing marketing and advertising activities over the Internet.

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